Monoprix's 2014 World Cup Campaign
In light of the 2014 World Cup, the brief was
to create a key visual to promote Monoprix’s
Brazil-inspired fashion and home decoration
collection. The creative aim was to focus on
the cultural, artistic and visual side of Brazil.
This concept was initially bought by Monoprix,
but then rejected once the final Brazil collection
was revealed, therefore changing the direction
of the project.